After 16 years working at GfK Polonia, Ewa Sech has moved to Ipsos Poland to take up the role of Director of the Equity Builder & Tracking team at ad research unit Ipsos ASI.
The team Sech will manage specialises in studies covering brand health, brand positioning analyses, and advert tracking studies.
In her previous role, Sech worked with the household panel, where she was responsible for handling key clients and co-ordinating international projects. She has completed postgraduate studies in marketing and marketing analysis at the Warsaw School of Economics, and in the psychology of purchase behaviour at Warsaw University.
Ipsos ASI conducts studies into advertising at all stages of creating and implementing advertising campaigns, using standardised research tools. Web site: www.ipsos-asi.com .
After 16 years working at GfK Polonia, Ewa Sech has moved to Ipsos Poland to take up the role of Director of the Equity Builder & Tracking team at ad research unit Ipsos ASI.