In the US, direct marketing and customer acquisition agency ParadyszMatera has named Rob Stagno as the President of Paradysz Analytics, to lead the unit’s data services, and the Modelytics suite of modeling applications.
Stagno previously managed marketing communications and CRM as a General Manager at Microsoft, and before this, he held various senior-level marketing positions at IBM and Publisher’s Clearing House.
‘Rob brings both a client perspective and a strong background in data analytics, and his experience is an added element to our long-term success as our industry evolves,’ stated Co-CEO Michael Cousineau.