Truth

October 27 2009

In the UK, insight consultancy Truth has appointed Sue Frost as its fifth Board Director, to focus on developing its brand consulting wing. She joins with more than 20 years’ experience across a variety of categories and with particular expertise in brand architecture, category and portfolio management and innovation. Since 1990, Frost was Strategic Director at brand consultancy Big Green Door, prior to which, she worked in the NPD unit at Addison Design, for the research consultancy Beaton Associates and as a Senior Researcher at New Solutions. Andy Dexter, Head of Truth, commented: ‘Sue’s vast experience, strategic track record, and proven quality of thinking will be instrumental in taking our agency forward.’ From its launch two years ago, Truth has grown to a team of more than 20 people and now has a turnover of in excess of £4m. Web site: www.truth.ms . Printer-friendly version of this article. Email this article to a friend. Register for News emails