In the UK, brand insight agency Sundance has appointed Jessica Bower as Project Director, to oversee international research projects with a particular focus on South East Asia and China. She will also be involved with launching the firm’s online offer.
Bower joins with more than 10 years’ experience of qualitative research and consumer behaviour analysis.
Most recently she worked as an Associate Director with Added Value, prior to which she was a Research Adviser with UK Trade and Investment’s Export Marketing Research Scheme. Bower commenced her career in qualitative consumer research at Research International in London and then Singapore. She has an MA in French from the University of Edinburgh, and also speaks Mandarin.
‘Jessica’s deeply curious nature means she is passionate about how consumers engage with the world around them,’ stated Director Daniel Dumoulin. ‘She was an obvious choice for this role and we’re delighted to welcome her to the Sundance team.’