R/GA London

November 5 2009

In the UK, digital agency R/GA has hired Jonny Longden for the newly created role of Director, Analytics & Accountability, to focus on implementing measurement and optimization techniques across all London clients. With more than 12 years’ experience in marketing data and analytics, Longden has worked with a wide range of clients. He joins from full services agency Syzygy UK, where he worked as Analytics Director and served as Head of the Measurement and Optimization unit responsible for developing, implementing, and executing strategic analytic measurement plans across all client groups. Prior to this, Longden held a variety of analytics and measurement positions at several marketing and communications agencies including Marketing Metrix and Watson Philips Norman, CACI, WWAV Rapp Collins Media, and BT Asia-Pacific. In his new role, Longden reports to Jim Moffatt, MD of R/GA London, and Luane Kohnke, SVP, MD Analytics & Accountability. ‘Jonny is a standout thought leader with a passion for digital marketing analytics,’ stated Kohnke. ‘His expertise and depth of client experience will help him lead and implement measurement initiatives at R/GA London to expand the Analytics & Accountability practice.’ Web site: www.rga.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails