RichRelevance

November 5 2009

In the US, online personalization and product recommendation tools developer RichRelevance has appointed Diane Kegley as Vice President of Marketing, to drive global demand for its product suite. San Francisco-headquartered RichRelevance, which was launched in April 2008, has developed patent-pending systems that personalize a user's shopping experience with targeted and relevant product recommendations, optimizing every interaction point from landing to search to product pages, and in e-mail. Kegley joins the firm with 20 years’ experience leading multichannel marketing, media and branding initiatives for companies including American Express, AOL, CNET, American Airlines, HP, Lockheed Martin and Sprint. Before joining, she served as President of marketing strategy agency SMA Global, and VP and CMO at Stanford Research Institute’s AtomicTangerine, where she led global branding, marketing, communications and partner relations. She was also VP of Marketing for CNET where she was instrumental in driving the company's branding efforts and revenue strategies across multiple advertising sectors. ‘RichRelevance has enjoyed tremendous growth this year based on our ability to deliver measurable results for the world’s largest retailers,’ stated CEO David Selinger. ‘Diane’s combination of strategic insight and flawless execution will be essential as we redefine personalization around the multichannel customer experience.’ Web site: www.richrelevance.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails