Ace Metrix

November 25 2009

US TV ad intelligence firm Ace Metrix has appointed Greg Drew to its Board of Directors as an Independent Director. Ace Metrix delivers analytics and competitive intelligence through its online service which measures TV ad effectiveness. The firm recently introduced a pre-test platform for creative content, which measures how persuasive ads are and the engagement viewers have with them. Drew joins with more than 30 years' experience with fast-growing technology companies. He is currently CEO and President of fleet safety solutions firm SmartDrive Systems, before which, he was President and CEO of web analytics firm Webtrends. During his career, he has also served as founder, Chairman and CEO of the technology retailer 800 Electronics, and held leadership positions at Hewlett-Packard, Central Point Software, Clientele Software and NOW Software/Qualcomm. In addition, Drew is a founding board member of the Web Analytics Association and has a BS in Business Management from Fairleigh Dickenson University. ‘Greg’s extensive background in web analytics and hands-on operational experience is a tremendous benefit to us,’ said Ace Metrix co-founder and CEO Steve Goldman. ‘His pioneering leadership in building SaaS companies focused on the delivery of actionable analytics is a clear fit with our strategy.’ Web site: www.acemetrix.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails