Web Analytics Demystified

December 15 2009

Consulting group Web Analytics Demystified has appointed former Forrester exec John Lovett as Senior Partner; joining founder Eric Peterson and Principle Consultant Aurélie Pols to offer guidance to firms applying web analytics technologies. Lovett began his career more than 15 years ago as a marketer, and in 1999 joined two former Forrester Research Analysts at Gomez Advisors, where he consulted with firms on how to create and apply digital strategies. This led to work conducting analytics and optimization research at several analyst firms including the Aberdeen Group, Jupiter Research and latterly Forrester, where he focused on web analytics, testing and site optimization technologies and their use within the enterprise. ‘Web Analytics Demystified is known worldwide for our focus on governance, process, and management strategy in the digital measurement sector and John is the perfect addition to our partnership,’ said Peterson. ‘His experience working with both vendors and end-user customers of analytics, his visibility in the sector, and his passion for web analytics creates an immediate advantage for our entire business.’ Web site: www.webanalyticsdemystified.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails