In New York, healthcare market research firm SurveyHealthCare has appointed Robin Nowatkowski as Vice President of Project Services.
The company was launched last year by former All Global President Jerry Arbittier, to provide both panel and off-panel sampling methodologies to healthcare market research agencies.
Nowatkowski joins with nine years’ marketing research experience. Most recently, she was Manager of Research and Strategy at Frank N. Magid Associates, prior to which, she held the same title at PHD Media, and worked as Research Manager at Cendant Corporate Marketing.
In her new role, Nowatkowski will work directly with clients on establishing project costs, determining sampling capabilities, developing Internet questionnaires and maintaining data collection quality.
President Jerry Arbittier says the company aims to use Nowatkowski’s experience to provide ‘a much higher level of service than is typically provided by a data collection company.’