Ipsos

January 19 2010

In Poland, Ipsos Marketing has appointed Anna Forycka as Quantitative Research Director, in charge of thirty staff working across three teams. Forycka joins with 15 years’ quant market research experience. For the past 10 years, she has worked for local research agency IQS and Quant Group; initially as Research Team Manager, and for the last 4 years, as Quantitative Research Director. She began her career at Demoskop, which merged with Ipsos in 2001. She has worked with clients across a variety of sectors including FMCG, telecoms and finance. Forycka is a trained psychologist, and her interests include explorative research relating to innovations and brand strategy including segmentation research, attitude and usage studies, and projects involving new methods in the analysis of quantitative data. Web site: www.ipsos.pl . Printer-friendly version of this article. Email this article to a friend. Register for News emails