Vizu Corporation

January 21 2010

In the US, online ad measurement specialist Vizu Corporation has appointed Joe Davis, President and CEO of web analytics firm Coremetrics, to its Board of Directors. San Francisco, CA-based Vizu’s Ad Catalyst platform and Brand Lift measure are used to track the effectiveness of online brand advertising efforts in real time. The firm recently completed a $6.75m round of financing, which is being used to enhance this technology and build out its sales and client service organizations. Davis joins the Board with more than 20 years’ executive management experience. At Coremetrics, he is responsible for leading the company's overall business strategy and guiding day-to-day operations. Before joining the firm, he held senior roles at PeopleSoft, Nortel Networks' eBusiness division, and Remedy's CRM division. ‘We look forward to leveraging Joe's insight and expertise in the world of online brand building and marketing measurement,’ stated Vizu's CEO, Dan Beltramo. ‘With advertisers demanding an alternative to click-through-rates for measuring the effectiveness of online brand advertising, we're seeing tremendous growth in the demand for our metrics platform. Joe's track record building world-class technology for brand marketing will prove invaluable as Vizu continues to grow with this demand.’ Web sites: www.vizu.com and www.coremetrics.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails