Conversition Strategies

January 26 2010

In the US, social media research specialist Conversition Strategies has appointed Annie Pettit as Chief Research Officer. The company, launched last year by former Ipsos and NPD executives Jean Davis and Tessie Ting, listens to consumers by applying scientific principles to the collection and analysis of social media data. Pettit joins with more than 15 years’ market research experience. Most recently, she was the VP of Online Panel Analytics at Ipsos Interactive Services, prior to which she worked as a Research Scientist at ICOM. She holds a PhD in Experimental Psychology, was previously licensed as an Industrial/Organizational Psychologist, and has specialized in the area of online survey data quality. Pettit is also known under the LoveStats moniker as a market research blogger (www.anniepettit.com ). ‘We are so pleased to have Annie join Conversition as our CRO,’ said Ting. ‘As the architect behind the iPi4 multi-stage survey data quality process at Ipsos, she demonstrated a level of industry knowledge and research expertise that our clients will appreciate, and her skills will ensure that our research products continue to reflect the highest degree of rigor.’ Web site: www.conversition.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails