Panel software and services firm Cint has appointed former ToLuna VP Sandy Casey to head its global panel operations and recruitment from its offices in California.
Headquartered in Stockholm, Sweden, Cint has offices across Europe and the US. Its Panel Exchange platform provides an open marketplace where panel owners and sample buyers can buy and sell access to tens of thousands of individuals every day.
Casey joins from online panel provider Greenfield Online (recently acquired by ToLuna), where she worked as VP of Global Supply Development. Prior to this, she held senior roles at Socratic Technologies and at PlanetOut Partners. During her career, Casey has developed more than 100 niche market panels.
Lindsay Veling, acting MD for Cint USA, comments: ‘Sandy brings with her a wealth of experience, not only in the online market research space, but also in her ability to build partnerships and niche panels for hard to reach groups. Her knowledge of online panels and understanding of market researchers’ needs will be an asset to Cint and will help drive our innovation to the next level.’