Phoenix Marketing International

February 25 2010

In the US, Phoenix Marketing International has appointed Donald Holtz as Co-President of its Business Intelligence Division. Founded in 1999, Phoenix offers a combination of industry expertise, methods and consulting services, combining primary and syndicated marketing research with database analytics and modeling. Holtz joins with a 30-year career in analytical, IT and general management roles in automotive, pharmaceutical and computer services markets. In 1995, he co-founded AIM Marketing, which was subsequently sold to Yankelovich Partners. Holtz also teaches the Marketing Analytics class for the American Marketing Association. In his new role, he will be building the Business Intelligence Division, by implementing marketing models designed to help clients allocate marketing funds and target customers and prospects. ‘Don's addition to our team will further enhance our ability to put timely, actionable information in our clients’ hands through the use of advanced analytical techniques and technology,’ stated COO Scott Spry. ‘We are committed to developing state of the art, ROI focused communications and other measurement tools and products under Don’s leadership’. Web site: www.phoemixmi.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails