In the US, Social media specialist Ripple6 has announced the appointment of Christopher Wilkes as Senior Director of Business Development - Social Insights.
Wilkes has over ten years’ experience in both consumer and b2b research, and covering product innovation and concept testing; web site optimization; communications, messaging and copy testing; customer satisfaction and understanding; and brand equity. Most recently, he worked as Senior Director of Account Management at marketing intelligence provider Collective Intellect. He holds a BA from the University of Pennsylvania.
His new role includes responsibility for further developing Ripple6’s Social Insights products and solutions, which track how consumers interact with categories and brands, and how they share experiences within online communities.
‘Chris brings a wealth of social research and analytics experience to the Ripple6 team’ comments CEO Sang Kim. ‘Our clients desire relevant and insightful analytics from our social media products and services and Chris will play an integral part in helping to expand this area of our business.’
A wholly-owned subsidiary of Gannett Co., Inc., the firm is based in New York and is online at www.ripple6.com .
