In the UK, Norbert Wirth has returned to GfK as Global Innovation Manager in its Custom Research business, working across the company’s global network.
Most recently, Wirth was Director of Advanced Analytics at MarketTools, prior to which he worked for seven years as Marketing Sciences Manager at GfK’s headquarters in Germany. In his new role, he will direct the innovation process for the firm’s Custom Research Sector, with a particular focus on digital strategy.
Commenting on the appointment Phyllis Macfarlane, Chairman of GfK NOP UK, said: ‘We are delighted that Norbert is rejoining GfK. He brings with him not only his extensive Marketing Sciences expertise, but also outstanding knowledge of recent innovations in and around the market research industry and especially the digital research market.’
In the UK, Norbert Wirth has returned to GfK as Global Innovation Manager in its Custom Research business, working across the company’s global network.