Sí TV

April 8 2010

In the US, Latino media company Sí TV has appointed former Walt Disney researcher Anna Rios as Director of Research. LA-based Sí TV reaches millions of 18–34-year-old Latinos who prefer their content in English, and seek it across all platforms – including television, the Internet, video-on-demand and wireless devices. Rios joins from a six year stint at Walt Disney’s ABC Television Network, where she was active in pitching, leading and reporting on numerous qualitative and quantitative market research projects for programs such as Ugly Betty, Lost and Desperate Housewives. She joined the firm in 2004 as Senior Research Analyst, and most recently worked there as Primetime Research Manager. Prior to this, she was a National Spot Sales/Research and Marketing Analyst for Univision Television Group, where she identified and analyzed Latino demographic and consumption trends across all consumer service and product categories. ‘Anna's strong personal connection to our target audience and extensive television research experience will benefit our company as we continue to grow and learn more about our Sí TV viewers,’ stated CEO Michael Schwimmer. Web site: www.sitv.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails