In the UK, GfK NOP has appointed Andreas Guhl as Director of its Market Access Centre, responsible for overall European Market Access services and projects.
Guhl joins with 15 years’ experience in health economics, outcomes research and market access, gained in Germany, France, the UK and Switzerland.
Most recently, he was Director of the Health Outcomes Unit at NHS Innovations London.
‘The services provided by the Market Access Competence Centre will help the healthcare industry respond to the increased demand to develop consistent pricing and reimbursement strategies,’ stated Peter Eichorn, MD of GfK HealthCare. ‘Andreas brings a wealth of experience to GfK and will play an instrumental role in driving the development of the Centre.’
