Synovate MMA

May 20 2010

Marketing Management Analytics (MMA), the analytic consulting firm which is part of Synovate, has appointed Mitch Weintraub as VP, Account Management and Matthew Abrena as Associate Director, Client Services Analytics. Weintraub has over 20 years’ experience on both the supplier and manufacturer side. He worked most recently as Director of Business Analytics for Novartis in both the OTC and Gerber business units; and before this was an account manager for ACNielsen. Abrena worked for five years as Director of Marketing Analytics and Insights at New York-based Dratfield Analytics, and is currently involved in advanced studies at New York University’s Stern School of Business in Decision Models/Statistics, Strategy and Marketing. Randy Stone, President and CEO of MMA, comments: ‘We are thrilled to bring these two professionals on board and welcome both to the Synovate MMA team.’ MMA, whose products include decision support tool Avista DSS, became a unit of Synovate in December 2008. Web sites are at www.mma.com and www.synovate.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails