In Australia, word-of-mouth (WOM) agency Soup has appointed Angharad Moir as a new member of its research and insights division.
Soup’s team of WOM specialists uses research to generate insights into conversation drivers, and is currently engaged in a broad-ranging study of word-of-mouth marketing in Australia, in collaboration with US-based WOM measurement firm Keller Fay.
Most recently, Moir worked in the research department of independent consumer organisation Choice.
‘Ange has great quantitative research experience and is a terrific fit because, like Choice, our business is about consumers having a voice and being empowered,’ stated CEO Sharyn Smith.
