Charm Communications

June 18 2010

In China, ad agency Charm Communications has promoted Yihe Zhao to the position of Vice President in charge of Market Research. Beijing-based Charm offers integrated ad agency services for planning and managing ad campaigns and placing ads. The firm also has a portfolio of TV ad media resources, and a joint venture with Aegis Media’s 4A ad group. Zhao joined Charm in 2008 to run the market and media research department. He has more than 15 years’ experience in the ad industry, with extensive knowledge of consumer behavior studies, marketing strategy, media research and brand research. In his new role, he will join Charm’s Service Solution Committee, which has been formed to promote best practice across the firm’s business segments. ‘Researching the market, consumers and branding is the foundation for all integrated communications in the dynamic and fast-developing market in China,’ comments He Dang, founder, Chairman and CEO. ‘As head of our market research center, Mr Zhao will be an invaluable asset to help us develop innovative advanced research tools and technologies.’ Web site: http://ir.charmgroup.cn . Printer-friendly version of this article. Email this article to a friend. Register for News emails