Allen & Gerritsen (a&g)

June 23 2010

In the US, ad agency Allen & Gerritsen (a&g) has appointed Rich Grogan as VP, Director of Measurement and Analytics, to provide analytical insight to maximize ROI for its consumer and B2B clients. Grogan joins with a 14-year career in senior level analytics and strategy positions. Most recently, he was Director of Analytics at Studiocom, prior to which he held analytics roles at Digitas and Arnold worldwide. His areas of expertise include competitive assessment, campaign measurement, financial modeling, sales forecasting, data mining and the implementation and optimization of online measurement tools. ‘Rich's expertise provides our clients with the context behind data, because the context is what guides better decision-making,’ stated CEO Andrew Graff. ‘Our investment in analytics over the years has propelled our growth and adding a new perspective to the team will make us even stronger as an agency.’ Web site: www.a-g.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails