Engage Research

June 28 2010

Engage has appointed Alexa Arrowsmith as a director focusing on Branding and Communications research. The company works in the UK and across Europe in the drinks, FMCG and media sectors, and has particular expertise in innovation, consumer & market strategy, pricing & conjoint research. Arrowsmith joins from Hall & Partners where she was a Partner, providing senior level qual and quant expertise, in addition to driving innovations and new ways of working within the company. The newly created role reflects the increasingly complex nature of brand and communications research, says Engage, with more and more multi-dimensional studies to cover different brand elements and media within a campaign. Director Lyndsay Peck says Arrowsmith’s ‘experience, track record and enthusiasm in this area will enable us to bring a fresh approach to the increasingly complex world of brand and communications and design something truly valuable to a client’s business, even on the most modest budget. That means championing the consumer and simplifying research with techniques suitable for brands of any size.’ Web site: www.engage-research.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails