The Magnetise Group

June 30 2010

Marketing technology company The Magnetise Group (Magnetise) has appointed Robert Kelly as Publishing Director. Kelly was previously Head of Publisher Sales at European performance marketing company TradeDoubler: joining in 2006, he created the firm's publishing team and recruited more than 150 new publishers to the business. He worked in online community development for the IT industry at the Research Group, then moved to Net Communities Ltd and subsequently Deal Media Group, in each of which he developed publisher relationships. He then founded On-e, a consultancy providing expert web site monetisation services. In his new role, he will help develop the market for Magnetise's range of advertising and engagement solutions, which include white label competition platform TopFox; lead generation system In-Banner, which adds data capture capabilities to display ads; lead management and analytics platform Lead Intelligence; and the forthcoming In-Video, which helps online video ads to generate revenue via rich interactive overlays. Founder and MD Peter Gowrie-Smith comments: 'Robert has a strong track record of identifying and driving innovation. Combined with his undoubted ability to forge deep, commercially successful relationships with the publishing community, he was an obvious choice to head up our expanding publisher division.' Magnetise was founded in 2007 and is online at www.magnetisegroup.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails