B2B specialist Kadence International has promoted former AD Alex Smith to the position of Insight Director in its UK office. She will now oversee client activity undertaken by the UK insight team, and help develop its offering.
Smith brought five years’ experience from Millward Brown and Dunnhumby when she joined Kadence in 2007 as a Research Manager. Since then, the insight team has grown from just five to 13 people.
In the new role, Smith will also undertake remote secondment roles for key clients to ensure they produce and use action-oriented analysis; and will continue to work with all offices across Kadence International’s network to encourage knowledge and expertise sharing when directing global research projects.
She comments: ‘I feel passionately about generating meaningful insight and uncovering findings that others have missed to ensure successful research projects.’
Privately-owned and with offices in the USA, UK, India, Malaysia, Singapore, Indonesia and China, Kadence is online at www.kadence.com .
B2B specialist Kadence International has promoted former AD Alex Smith to the position of Insight Director in its UK office. She will now oversee client activity undertaken by the UK insight team, and help develop its offering.