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Rentrak
August 3 2010

 



Multi-screen media measurement firm Rentrak has hired Philip Duddy as Director of Client Services for its Advanced Media and Information (AMI) division, and promoted Chris Behnke, Dustin Encelewski and Kim Hadfield.

Duddy brings more than 20 years’ experience of research and strategic planning, most recently as VP of Research at New York-based Tennis Channel. Before this, he worked as Director of Ad Sales Research for Scripps Networks and at FOX Cable and FX Network; and as a Senior Research Analyst at MTV Networks and at London-based Granada Media Sales.

Based in Rentrak's New York office, he will now focus on clients of the firm’s TV Essentials product. Carol Hinnant, AMI’s Senior VP of National Network Sales, comments: ‘Philip has an impressive history of developing highly efficient research infrastructures that engineer top performance and ad sales growth.’

Also in the AMI division, Rentrak has announced the promotions of Chris Behnke to VP, Software Development; Dustin Encelewski to VP, Product Management; and Kim Hadfield, to Director Software Development. The firm says the promotions recognize major contributions to its products for on-demand, linear television, Internet TV and mobile TV measurement.

Rentrak is headquartered in Portland, Oregon, with additional offices worldwide and is on the Web at www.rentrak.com .


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