KN Dimestore

September 2 2010

In the US, Knowledge Networks (KN) has added Cliff Botelho and Matt Porreca to its New York City and San Francisco-based KN Dimestore sales teams. Last year, KN acquired Dimestore Media (DSM), a firm which developed technology to add consumer surveys directly into online ads. Now, as KN Dimestore, the firm offers a survey platform to measure the efficacy of digital media campaigns according to traditional brand and attitudinal metrics (such as purchase intent, awareness, and ad recall). Botelho, who takes up the post of Director in New York City, specializes in B2B and B2C business acquisition and retention. He recently worked as Director of Business Development for eType USA, responsible for all US-based operations and company growth through acquisition of privately held companies and online web sites. Most recently, Porreca served as West Coast Sales Director for Adgent007, before which, he was Director for Advertising Products for Apptera, and managed West Coast sales operations for Cendant Corporation/Orbitz and ECast. At KN Dimestore, he serves as Director of West Coast Sales in San Francisco. Web site: www.knowledgenetworks.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails