Nielsen has appointed Steve Laue as Director, Consumer Research, Financial Services in its Hong Kong office.
He brings over 30 years of experience in the financial services sector, including senior roles in Asia Pacific in leading financial institutions such as American Express, HSBC, Commonwealth Bank and MasterCard. Most recently, he worked with Nielsen Australia as Director of the Financial Services team.
In his new role, he will head up the Financial Services team and work to develop its business within the region. He reports to Troy Yang, VP Consumer Research & BASES, The Nielsen Company Hong Kong.
