The Pert Group

October 8 2010

In the US, research and consulting firm The Pert Group has appointed multicultural marketing specialist Alex Camacho as Senior Consultant of Multicultural Services. Established in 1978, Bloomfield, Connecticut-based Pert has additional offices in Kansas City, MO and Pittsburgh, PA. The company integrates financial, attitudinal and behavioral information to support client innovation, positioning and performance. Camacho joins with extensive experience designing and implementing market research, brand and marketing strategies in the US, the Caribbean, Europe and Latin America. Most recently, he was president of Hispanic Senses Marketing (HSM), a multicultural MR firm. Prior to this, he held director level positions at SPSS, AOL and Maritz, and worked as Marketing Manager at brewing giant Anheuser-Busch. ‘Defining and meeting the tastes, expectations and buying trends of multicultural consumers is critical if businesses are to expand their brand and revenue growth within the US and the global marketplace,’ states Camacho. Web site: www.thepertgroup.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails