Arbitron’s SVP of Cross-Platform Sales and Marketing Carol Edwards has been appointed to the Board of Directors for the International Radio and Television Society (IRTS) Foundation, Inc.
She began her career with Arbitron in 1991 and has worked with cable networks and operators, broadcast networks and groups, traditional and digital OOH, major advertisers and ad agencies. Her current focus is on developing new services linking media exposure to consumer action, for quantifiable measures of ROI.
IRTS President and CEO Joyce Tudryn comments: ‘We are fortunate to have Carol on our Board, as she will be an inspiring role model for up-and-coming graduates of our programs. Her strategic business planning skills will help take the IRTS mission of building future media leaders to new levels.’