IFM Sports Group

November 23 2010

In Germany, research consultancy IFM Sports Group has appointed Oliver Frenzel as Head of Neuromarketing, to help clients match their sponsorship budgets to the brand most ideally suited in terms of consumer decision-making and buying. IFM Sports Group researches sports-related media and markets, and since its launch in 1988 has specialised in analysis and documentation of sports reporting around the world. Frenzel studied Psychology in Bielefeld and Mannheim, Germany, with a focus on advertising and consumer psychology. His career includes time with Ogilvy & Mather, wob AG, PMP PirovskyMarktPsychologie, and most recently as Brand Consultant and Consumer Insights Specialist at the Nymphenburg Consult Group. ‘As a company we are already at the leading edge of providing research and consultancy in sports marketing and communications,’ states Sandra Greer, who is Head of Research at the firm’s UK arm, Sports Marketing Surveys. ‘By employing Oliver Frenzel, we are one step ahead of our competition as we provide scientific-based reasons when advising our clients as to why their sponsorship commitments ideally match a brand’s objectives.’ Web site: www.ifm-sports.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails