In the UK, Synovate has appointed Benedict Steer as Research Director in its Financial & Business Services research team, responsible for developing key accounts.
Steer joins with more than eight years’ market research experience. Most recently, he was Head of the Financial Research Survey at GfK Financial, where he was responsible for both the client servicing and production teams. During his career, he has also served as a Senior Research Executive at Which?
As well as his experience of the personal financial services sector, Steer also has a background in understanding mass affluent consumers.
