Added Value

January 18 2011

In the UK, Kantar-owner brand development and MR consultancy Added Value has appointed former eBay exec Nic Bulois as Head of Quantitative Insight, to lead major international projects and client relationships and develop new techniques. Prior to joining, Bulois spent three years at eBay in research and strategy roles, establishing the research functions for the Italian and French businesses, and using consumer insight to improve marketing and operations, make recommendations for more relevant product development, and improve customer experience. He began his career at Millward Brown, where he spent 10 years before joining Added Value France in 2005. ‘Nic made a huge contribution to the success of our French business as well as shaping several inspired services at eBay over the last three years,’ stated MD Marie Ridgley. ‘Coupled with his strategy and research expertise, we are looking to Nic to grow our quantitative insight business and play a significant role in delivering inspired marketing as well as business value to our clients.’ Web site: www.added-value.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails