Opinion Matters

January 27 2011

In the UK, research agency Opinion Matters has promoted Matthew Reynolds to a new position which focuses on the development of its new service ‘Commsight’, which combines online broadcast events with research and insight. He will also head the specialist division Opinion Health Matters. Opinion Matters has been providing market research solutions to marketing and PR teams for just over ten years. Last year, the firm partnered with children’s newspaper First News to launch a panel of 7-14 year olds called First News Research, examining their opinions on current issues. Prior to joining Opinion Health as Business Development Manager in 2007, Reynolds was New Business Consultant at recruitment consultancy Project Partners. Prior to this, he was Sales Manager of Events at newspaper publisher Newsquest, and an exec at PR agency Shine Communications. ‘It took us a long time to find the right person to head up these two initiatives, but as soon as we saw Matt we knew he was the right person for the role, and we look forward to working together,’ comments MD Karen Brooks. Printer-friendly version of this article. Email this article to a friend. Register for News emails