In the US, qual specialist Firefly Millward Brown has appointed Stacy Graiko as Director. She joins from Sentient Decision Science where she served as VP Research & Brand Strategy.
Kantar-owned Firefly Millward Brown uses its understanding of marketing and consumer behaviour and of local, regional and global markets to identify brand opportunities from 40 locations worldwide.
Graiko has worked at neuromarketing specialist Sentient Decision Science for the past two years launching the qual research practice group. Before this, she founded Insight303, a research and strategic planning firm dedicated to meeting the needs of small agencies.
Earlier in her career, she worked at agencies Mullen, Fallon and Carmichael Lynch in both account management and planning roles. Graiko is also a certified focus group moderator, interviewer and ethnographer; a Board member of the New England Market Research Association; and an Advisory Board member of the Market Research Bulletin.
In the US, qual specialist Firefly Millward Brown has appointed Stacy Graiko as Director. She joins from Sentient Decision Science where she served as VP Research & Brand Strategy.