In the US, quant data specialist Opinion Access Corp (OAC) has hired Noris Medina as Director of its Hispanic Marketing Division.
Long Island City-based OAC was founded in 1995 and specializes in Hispanic/bilingual and multi-language studies, political projects, ad tracking and pharma/healthcare data collection.
Medina joins with 11 years’ marketing and sales experience gained in the market research industry. Most recently, she worked as a Senior Account Executive in International Data Corporation’s Latin American division. Her experience includes working in South and Central America and the Caribbean.
OAC says the appointment sharpens its focus on Hispanic-owned and managed businesses.