In the US, MarketVision Research has appointed Brad Weiss as Research Director, to help lead the firm’s social media strategy and create new qual research techniques.
Founded in 1983, MarketVision Research is a full-service firm headquartered in Cincinnati, with offices in Chicago, Dallas, Cleveland, Philadelphia and New York.
Weiss joins from Procter & Gamble (P&G) where he served as a Manager in the Consumer & Market Knowledge group, developing shopper insights for P&G’s retail partners. He also conducted word-of-mouth (WoM) marketing while working on the group’s Tremor and Vocalpoint social media initiatives.
In the US, MarketVision Research has appointed Brad Weiss as Research Director, to help lead the firm’s social media strategy and create new qual research techniques.