Anthem Worldwide

April 8 2011

In the US, Anthem Worldwide - the design division of branding agency Schawk - has appointed two Vice Presidents for Brand Strategy: Kris Hull in its Cincinnati office and Bruce Levinson in New York. Anthem help clients to communicate, unify and manage brand impact and create ‘compelling’ brand experiences. Hull (pictured) joins from Shell Lubricants where he held senior marketing leadership roles, including Sector Marketing Manager for the Americas; Senior Manager, Consumer Customer Insights; and Brand Manager for Pennzoil Motor Oil. His ten years’ experience include traditional brand management as well as research methodologies and consumer insights. He previously worked at Procter & Gamble, where he led a team managing research and consumer learning. In his new role, Hull will lead brand strategy engagements for Anthem's Cincinnati-based clients, and drive the development and deployment of research, strategic analysis and consumer insights. Levinson worked most recently at Unilever, where he spent a total of thirteen years. His roles included Director, Brand Development Skin Care, covering strategy, innovation and communications for the portfolio in North America. ‘Kris can be counted on to deliver business results by creating and deploying strategies that align sharply with consumer insights’, states Chief Strategy Officer, Eric Ashworth. ‘Meanwhile, Bruce's tireless passion for putting the consumer at the center of brand strategy development is refreshingly consistent. Both are proven talents at identifying and creating 'white space' opportunities.’ Web sites: www.anthemww.com and www.schawk.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails