In the US, product innovation and development specialist InsightsNow has hired Deborah Potts to help expand its Consumer & Marketing Sciences Division.
Founded in 2003, InsightsNow focuses on the science of consumer behavior, innovative research approaches and technology. The company offers a portfolio of qual and quant hybrid techniques, advanced research analytics and reporting technologies.
Potts - who takes the lengthy title of Assistant Director Consumer & Marketing Sciences (CMS), Qualitative Insights & Innovation - worked most recently at customer insight and innovation agency To The Max. For the past 27 years, she has also run her own consultancy, Deborah Potts & Associates, specializing in qual research. She is also a Senior Trainer at RIVA.
Welcoming Potts’ ‘extensive knowledge and expertise’, CMS Director Jeff Kenney comments: ‘InsightsNow has been working to expand its Consumer & Marketing Sciences Division to more effectively support our clients’ qualitative research needs. Deborah will help us achieve this goal.’
In the US, product innovation and development specialist InsightsNow has hired Deborah Potts to help expand its Consumer & Marketing Sciences Division.