In the US, ad segmentation and targeting specialist Crowd Science has appointed Matt Pasternak as SVP of Business Development and Partnerships.
Crowd Science combines web analytics and survey research to improve marketing and advertising precision and increase revenue.
Pasternak joins from HealthiNation, where he served as VP of Partnerships and Market Development. Prior to this, he worked for Klimmart (later acquired by Doubleclick), InsightExpress, and Information Resources Inc (IRI), where he launched the Latin American business.
‘Matt's expertise within the advertising ecosystem and strong relationships in the publishing space are a strategic asset for our company,’ states CEO Corey Leibow. ‘He will be playing an integral role in Crowd Science's growth as we expand our impressive portfolio of premium brands, publishers and advertisers.’
In the US, ad segmentation and targeting specialist Crowd Science has appointed Matt Pasternak as SVP of Business Development and Partnerships.