Decipher

July 29 2011

In the US, market research services firm Decipher has promoted Bonnie Sherman to the post of Senior Vice President, Custom Panel Development. Founded in 2000, with offices in Los Angeles, Portland, Oregon and Northeast Fresno, Decipher’s services include online survey programming, data collection and reporting, and custom software development. Sherman joined the firm last year with more than 15 years’ industry experience. She previously spent nine years at Ipsos as SVP, Online Panels & Operations, prior to which she was Manager of NFO Research for four years. Earlier in her career, she was a Research Manager at Sociometrics Corporation. During her time with Decipher, Sherman has designed new tools and technologies to support the business. In her new role, she will continue to develop and implement new custom panel solutions, while also focusing on new client development. ‘Bonnie’s contributions to Decipher have been invaluable in establishing us as a leader in the custom panel space,’ states company President, Kristin Luck. ‘Under her guidance, our clients are now able to use our proprietary suite of panel management and survey tools to build deeper relationships with target audiences, while gaining business insights through respondent attitudes and behaviors.’ Web site: www.decipherinc.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails