BPA Worldwide

August 25 2011

Not-for-profit media auditing organization BPA Worldwide has named Rodney Perry Vice President of its CCAB Canadian division, which audits consumer magazines, business publications, newspapers, advertisers and ad agencies across the country. Connecticut-headquartered BPA Worldwide is governed by a tripartite board comprising media owners, ad agencies and advertisers. The organization serves 2,700 media properties - including B-to-B publications, consumer magazines, newspapers, web sites, events, e-mail newsletters and others - as well as more than 2,600 advertiser and agency members. Perry most recently worked as Managing Partner MEC Interaction at Mediaedge:cia, managing online ad spending for a number of clients. During his time with the firm, he also built the digital and emerging media practice, with specialties including social media, mobile, search, ad operations and strategic planning. Prior to this, Perry was Group Director of Strategy at OMD Digital, and Director of Sales and Marketing, eBusiness, with Rogers Communications. He has also held marketing positions with Hudson Bay’s Hbc Direct and Zellers. Glenn Hansen, BPA President and CEO notes: ‘Not only does Rodney possess a great wealth of knowledge about the traditional Canadian media market, which will help in managing our services to existing members in Canada, his experience and insights within the rapidly evolving digital media industry will be a great asset to our members globally as we move into the next generation of audience measurement.’ Web site: www.bpaww.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails