Advertiser Perceptions

December 9 2011

New York media industry veteran Bob Flood has joined researcher Advertiser Perceptions as Vice President, Media Consulting. Founded in 2002, Advertiser Perceptions runs the AIR (advertiser intelligence reports) syndicated study of media decision-makers, and offers custom research for advertisers and agency buyers. Most recently, Flood ran his own consultancy Floodgate, which offered cross platform media ad sales, competitive analysis and positioning, new business development and marketing solutions. Prior to this, he served as VP Integrated Sales & Insights at Fox News Channel, SVP Integrated Media Platforms at MTV and EVP Director of Electronic Media at Optimedia. Earlier in his career, he held senior roles with DeWitt Media and NW Ayer. He began his media career as a Network Buyer at DFS Dorland. Web site: www.advertiserperceptions.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails