New American Dimensions

January 19 2012

In the US, multicultural research firm New American Dimensions has appointed Michele Cordoba as Senior Director of Qualitative Research. Headquartered in Los Angeles, the company offers qual, quant and hybrid methodologies including consultative and advisory services, and employs more than 20 bilingual and bicultural professionals. For the past thirteen years, Cordoba has managed her own marcoms firm, Visión Publicidad, which specialized in gathering insights into multicultural markets and developing promotions to reach these consumers. Before this, she spent five years at KMEX-TV as Director of Marketing and Promotions, working on analysis of both the Spanish and English language TV markets. Earlier, she held the same job title at KVEA-TV and served as Marketing Manager/Market Analyst for La Opinion Newspaper, where she established the market research department. David Morse, President of New American Dimensions, comments: ‘We are thrilled to have someone of Michele's extensive background and experience joining the team.’ Web site: www.newamericandimensions.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails