Northstar Research Partners

January 26 2012

In Canada, consumer insights and brand positioning specialist Northstar Research Partners has appointed Angela Muzzo as Executive Vice President and Tim Bishop in the newly created role of Marketing Director for North America. Northstar, a member of the MDC Partners Network, is a full-service market research and consulting firm, offering qual and quant consumer and b2b studies and products. Muzzo (pictured) joins with more than twenty years’ experience in client service, leadership, account development and research design and analysis roles. Most recently, she served as EVP at Hotspex, and before that at Ipsos ASI, where she specialized in ad effectiveness studies, including copy testing, ad tracking, brand equity, and usage and attitude. Prior to joining, Bishop led a complete re-branding of IMI International as it evolved from a market research specialist into a consulting solutions firm. In his new role, working alongside Muzzo, he is tasked with strengthening the firm’s digital strategy, overseeing marketing, and cultivating new business relationships across the region. President Jim Neuwirth comments: ‘Angela's ability to interpret data, understand cultural context and concisely deliver clients the most important insights, bolsters our ability to deliver services and provides a significant competitive advantage. With Tim's focus on the North American region, the team will seek to change the landscape of this space by deepening existing client relationships, building new partnerships and expanding the scope of the insights we offer.’ Web site: www.nsresearch.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails