Insight Strategy Group

January 26 2012

New York-based Insight Strategy Group has appointed Karen Leavitt as Senior Manager in its kids practice with a focus on qual research, and Salima Nathoo as Senior Manager overseeing projects, writing proposals and analyzing data. Formerly known as Insight Research Group, the firm was founded in 1998 and offers services including brand tracking, segmentation, thought leadership studies and concept development. Leavitt joins after a long stint as a freelance children’s media researcher, during which time she tested content and reviewed scripts for multiple children’s TV pilots and series. Prior to this, she held research posts at Nick Jr’s Blue Clues and Walt Disney Studios in the US and UK. Nathoo, who has relocated from Toronto, joins from Research in Motion, where she was Market Research Senior Manager for BlackBerry Platform Services. Prior to this, she worked for Research Strategy Group, latterly as Associate Vice President. Perry Baldwin (pictured), Insight’s ‘Chief Possibility Officer’, comments: ‘Both Karen and Salima possess great business savvy and a deep understanding of how consumers connect to brands.’ Web site: www.insightstrategygroup.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails