Kantar-owned global brand consultancy Added Value has appointed Paul Cowper as a Director based in the UK.
For the past eight years, Cowper has worked as Consumer Brand Director for Havas-owned strategic branding agency Brandsmiths. Prior to this, he worked in the London-based innovation and strategy departments at Interbrand.
In his new role, Cowper will be using his brand positioning, concept development and brand facilitation experience to help Added Value’s clients expand their businesses.
In December, Added Value acquired US-based consultancy Cheskin, and in April, it promoted Janine Hawkins to the post of Global CEO.
With 25 locations in 15 countries, the company is online at www.added-value.com .
Kantar-owned global brand consultancy Added Value has appointed Paul Cowper as a Director based in the UK.