Neurological testing firm NeuroFocus has appointed Harvard Business School Professor Dr Gerald Zaltman to its Advisory Board.
Zaltman is the school’s Joseph C Wilson Professor of Business Administration Emeritus. He served as a member of the University’s Mind, Brain and Behavior Interfaculty Initiative; and was also Co-Director of the Mind of the Market Laboratory at the Business School. He is also a Founding Partner of Olson Zaltman Associates.
In addition to his academic career, Zaltman has published several books on the subjects of marketing and consumer research. They include ‘How Customers Think: Essential Insights into the Mind of the Market’; and his latest work, ‘Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers’. He is a past President of the Association for Consumer Research.
‘Having a distinguished leader like Dr Zaltman joining our Advisory Board is both an honor and a reaffirmation of our commitment to being the leader ourselves in the global neurological testing field,’ said NeuroFocus CEO Dr Anantha Pradeep.
NeuroFocus brings neuroscience knowledge and expertise to the world of advertising, marketing, product development and packaging, and entertainment. Earlier in the year, Nielsen formed an alliance with the firm to develop new measurement techniques based on the latest advances in the field, and Nielsen CEO David Calhoun became a member of the NeuroFocus Board.
