London-based agency SPA has appointed several new staff in its media and FMCG research teams.
Parveen Bdesha joins as Research Director and maternity cover to oversee SPA’s sponsorship research. Bdesha has more than 15 years’ experience in the broadcast, publishing and advertising industries, most recently at research agencies HPI and GfK.
Catherine Ellis has been appointed Associate Director to focus on qualitative and quantitative projects for media clients. She has almost ten years’ research experience and previously held roles at Flextech, BMRB and Quaestor.
Janet Wright will join SPA in November as a Research Director to set up and develop a new sector specialism. Wright has more than twenty five years’ experience as a quantitative researcher on the agency side, most notably as Client Group Director at Research International UK.
Additional appointments include Claire Gallagher, Emma Finlay and Amy Zhong as Research Executives.
SPA was launched in 1994 to offer qualitative and quantitative services across a number of sectors. In August, the firm established a dedicated team to focus on Internet and web research.
