Weber Shandwick

November 12 2008

In the US, global PR agency Weber Shandwick has promoted Tim Marklein to the position of Executive Vice President of its Measurement & Strategy practice. Marklein has more than 18 years’ research and measurement experience. Prior to joining the firm, he worked at Hewlett-Packard where he led global analysis and PR. Previously he was Senior VP and Partner at Applied Communications Group, and was the Founding Editor and Publisher of Envision Magazine. He holds a BA in Political Science from Stanford University. During his time at Weber Shandwick, Marklein and his team have built an integrated measurement model – ARROW – which helps clients measure their communications using a variety of research methods including surveys, focus groups, media content analysis, social media analysis, competitive intelligence and marketing mix analysis. ‘Tim is a highly skilled leader, who with his team, has developed an innovative approach that can be tailored to online and offline campaigns,’ said President Andy Polansky. ‘In these challenging economic times, the importance of measurement is a critical component of our client service offering to clearly demonstrate ROI.’ Weber Shandwick has offices in more than 79 markets around the world, and its specialized services include digital/social media, advertising, market research, and corporate responsibility. Web site: www.webershandwick.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails